Shop Talk: Nikki Borodi Apparel; SLP; Sunshine Health and Wellness; Neeko - Berkeleyside |
- Shop Talk: Nikki Borodi Apparel; SLP; Sunshine Health and Wellness; Neeko - Berkeleyside
- Ellen DeGeneres, Walmart Sued by Artist Over EV1 Apparel Line - Hollywood Reporter
- Upgrade to Some of the Softest Fitness Apparel for 50% Off - Gear Patrol
- Logo supporting Diemel family turns into an apparel fundraiser - WBAY
| Shop Talk: Nikki Borodi Apparel; SLP; Sunshine Health and Wellness; Neeko - Berkeleyside Posted: 30 Jul 2019 01:18 PM PDT  NIKKI BORODI APPAREL A new clothing boutique is now open on Adeline Street in southwest Berkeley as part of Adelines Lab, an incubator that supports local artists and arts organizations. Owner Nikki Borodi sells custom-made apparel and will soon be launching a line of "fun and flashy" leggings. "I use mainly vintage materials to upcycle vests and jackets making one of a kind power pieces. Each garment is co-created with the client to allow them to express themselves in a new and unique way," Borodi said. Borodi, who relocated to the East Bay from New York City, is also a performance artist and singer/songwriter who has performed locally at The Ivy Room. "I'm excited to meet new folks and create projects for people that make them feel empowered, excited and more creatively expressed," Borodi said about her new venture. Nikki Borodi Apparel, 3140 Martin Luther King Jr. Way, Berkeley 94703. Tel: 917-449-5268. Hours vary, walk-ins or by appointment. An opening party is in the works for a later date. Connect on Facebook and Instagram.  SLP The residential real estate firm has moved into the former space of McGuire's Real Estate in the Elmwood. SLP, which stands for Soma Luxury Properties, opened its first office in San Francisco 28 years ago. Owner and primary broker, John F. Valdez, opened his doors in Berkeley on July 22 and is now hiring experienced agents. Valdez said he just had his first child at age 52 and is moving his family to Berkeley. "The entire East Bay is just a booming community that my family wants to be a part of," he said. SLP is a minority-owned company that has been in business for 30 years. "We act as a kind of 'concierge service' for our clients," Valdez said. "We freshen up and remodel, stage with furniture and sell for our clients — essentially we do it all in one firm as we are also general contractors with multiple contractors licenses," he added. Valdez is currently executive director of the SOMA Neighborhood Association in San Francisco where his first office is still located. SLP; 2991 College Ave., Berkeley, 94705. Tel: 510-990-2221. Open daily from 9 a.m. to 5 p.m.  SUNSHINE HEALTH AND WELLNESS A new store in the Elmwood, Sunshine Health and Wellness, has taken up business in the space formerly home to the Versailles Nail Spa, which relocated across the street. With a soft opening on July 27, the company is owned by husband and wife team Ajay and Maggie Rayasam, and offers an array of health products and services. The business, founded in San Francisco in 1990, was originally located in the Financial District. The couple decided to relocate the business to Berkeley in order to expand and to be closer to their home. The couple chose the neighborhood specifically for its support of small, local and family-owned businesses. Sunshine Health and Wellness offers all natural supplements, health-related products and technologies including infrared light therapy, holistic health services and nutrition consulting. Maggie has a background in personal training and nutrition and has competed twice in national fitness competitions for the National Physique Committee (NPC). Ajay has been an Olympic power lifter and athlete for many years and won first place at the 2019 Boss of NorCal USA Powerlifting Competition. "We are both passionate about natural health and wellness and are excited to share our learning and experience with you." The shop plans to host events on Infrared Light Therapy, Bulletproof Coffee, CBD, acupuncture, biohacking, brain and mood stimulation and other alternative health topics. Sunshine Health and Wellness, 2980 College Ave., Ste. 2A, (near Ashby), Berkeley 94705. Tel: 510-356-4015. Open Tues. – Sun., 11 a.m. to 6 p.m. Follow them on Facebook and Instagram.  NEEKO The women's clothing boutique on San Pablo Avenue has closed. After a series of sales in June, owner Ash Ford announced the official closing to the store's customers in a Facebook post on June 21. Neeko was in business in West Berkeley since 2016. Reviews on Yelp described the store as providing affordable and fashionable clothing for women and unique objets d'art. Neeko, 2505 San Pablo Ave. (at Dwight Way), Berkeley 94702. Shop Talk is Berkeleyside's regular Berkeley local business column. If you're a Berkeley business with news or a Berkeleyside reader who has spotted a change in your neighborhood or on your travels, shoot us an email with the details at editors@berkeleyside.com. Read previous Shop Talk columns. And catch up with all food- and drink-related business news with our Nosh coverage.  |
| Ellen DeGeneres, Walmart Sued by Artist Over EV1 Apparel Line - Hollywood Reporter Posted: 30 Jul 2019 11:33 AM PDT "Nothing is more antithetical to a street artist's credibility than association with mass-market consumerism — of which Walmart is the epitome." Walmart and Ellen DeGeneres are being sued over their collaborative EV1 line by a New York artist who doesn't love their alleged use of his design. Julian Rivera on Monday filed a copyright infringement lawsuit against the retail giant and the talk show icon, claiming his "love" design was copied without permission on the clothing. The artist says he has carefully avoided association with corporate culture and has diligently controlled distribution of his work in order to protect his reputation. "Despite offers, he has very rarely made his original art available as part of corporate advertising campaigns — partly for artistic reasons but also because doing so would diminish the value of his work," writes attorney Jeffrey Gluck in the complaint. "Indeed, nothing is more antithetical to a street artist's credibility than association with mass-market consumerism — of which Walmart is the epitome. People who recognized his Design in the EV1 Collection would have concluded that Rivera "sold out," diminishing the value of his work and reputation." Rivera says he sent a cease and desist letter to Walmart in May, and in July the retailer's lawyers "asserted that it had not copied the Design, that its own graphic was quite different, and that the Design was only minimally creative." Rivera is suing for copyright infringement and unfair competition, and is seeking monetary damages and an order that the retailer must recall any infringing products from the marketplace. The full complaint, which contains a comparison of the designs, is posted below. The Hollywood Reporter has reached out to DeGeneres for comment. A Walmart spokesman sent THR this statement: "Walmart is an intellectual property owner and respects the intellectual property rights of others. Once we are served with the complaint, we will respond appropriately with the court." July 30, 12:40 p.m. Updated with a statement from Walmart.  |
| Upgrade to Some of the Softest Fitness Apparel for 50% Off - Gear Patrol Posted: 30 Jul 2019 04:07 AM PDT  The MagazineEach issue of Gear Patrol Magazine is a deep dive into product culture. Inside, you'll find seasonal buying guides, rich maker profiles and long-form dispatches from the front lines of product design. The stunningly designed Gear Patrol Magazine is ready for your coffee table. Quarterly. $39  |
| Logo supporting Diemel family turns into an apparel fundraiser - WBAY Posted: 30 Jul 2019 02:16 PM PDT HORTONVILLE, Wis. (WBAY) – A logo that was made in honor of Nick and Justin Diemel and shared countless times on social media is coming to life in the form of a fundraiser to help the family.  "I posted it on my social media, just to kind of show my support and it took off and I didn't think it would get to multiple states and nationwide, and I mean it's amazing how much support they're getting from it," said Jeremy Lee, who grew up in Bonduel and knew Nick Diemel. Jeremy Lee made the logo to support the Diemel family and having grown up in Bonduel, he knew Nick Diemel both personally and professionally. He never expected his sketch to grow so popular. "Jeremy contacted me on Saturday and he contacted me with this logo design and asked if I would help him create an online store to make a fundraiser for the Diemel family," said Jill Kramer, owner of Fox Cities Embroidery. The idea has already gone viral with hundreds of orders placed in less than 24-hours in several states. All of the proceeds will go to the Diemel family. "I think it's great that the community, actually the nation, has really embraced this and are really doing everything they can to help their family," said Kramer. Lee said he isn't surprised by the outpouring of support for a family that gives back when they can and is beloved in the community. He hopes this fundraising effort helps spread the message so that people continue to think about the Diemel family. CLICK HERE to purchase Diemel Brothers apparel and accessories for the fundraiser. Orders will be accepted from now until midnight on August 4th.  |
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