To shop or not to shop is the question du jour. Opinions coming from everywhere—journalists, social media, and more—keep swinging the pendulum back and forth, complicating the decision more every day with new information. We, of course, want to acknowledge that this is obviously only a consideration if you are lucky enough to be in the financial position to shop. However, if you are, the responsibility falls on you to shop smart. Look at where your money is actually going. Support small businesses, and pay attention to whether you are shopping direct-to-consumer or through a massive e-retailer. And, most important, figure out how you can support brands that are aiding relief efforts in the current pandemic.
Although finances are tight right now, many smaller brands have pledged to donate a percentage of their sales to local food banks, research efforts, and PPE production. Others have been getting creative with their support. For instance, Tibi is setting aside 1,000 pieces to gift to healthcare workers that we get to nominate. While many of the larger brands are in a less dire situation financially and do not need to peg donations to their current sales, it is important to applaud them for the contributions that they have made to the cause. Prada, Gucci, and Armani have each donated millions of euros to aid their home country, Italy. American companies Ralph Lauren and MAC cosmetics have each donated $10 million to relief efforts.
There are so many brands showing their support in some way that it can be difficult to keep up with. So we decided to create a running list of everyone lending a hand that we will update on a weekly basis so you can make informed decisions on whom to support. And if this list is indicative of one thing, it’s that the fashion and beauty industries are not going to stand by and watch this fight from the sidelines.
Brands Giving Back
AG Jeans: Donated $1 million to COVID-19 relief efforts.
AGL: For the entire month of April, 30 percent of the proceeds will be donated to provide Doctors of Marche Region - Province of Fermo, Italy - with personal protective equipment.
Agmes: Fifteen percent of all online sales through April 15th will be donated to No Kid Hungry. Free shipping on orders of more than 250.
Angela Roi: One hundred percent of profits from the purchase of the Rebellion Eco Bag will be donated to A Million Masks.
Aritzia: All proceeds will go to the Aritzia Community Relief Fund to pay and support their employees and families. Plus, 20 percent off sitewide.
Armani: Donated $1.4 million to hospitals and health organizations across Italy.
Avon: Sending 250,000 units of essential personal care and hygiene products to Feed the Children.
BABOR: Using their facilities to produce hand sanitizer to distribute to police officers, nursing homes, and medical facilities, and have been helping their own community by offering online training for BABOR partners, sending out vouchers to use at spa partners and making special financial arrangements for their spa partners.
Bagtazo: Twenty percent of proceeds will go to No Kid Hungry.
Brinker and Eliza: Fifteen percent off sitewide until the end of April with the code OneLove. Ten percent of the profits from all purchases made with this code will be donated to the Domestic Workers Coronavirus Care Fund.
Coco Shop: Twenty percent of proceeds will go to Feeding America, plus 10 percent off your first order.
Cotidie: Ten percent of all sales will be donated to Houston Area Women’s Center.
Donni: Fifteen percent of all proceeds will go to LA Food Bank.
Elizabeth Arden: Donating their Eight Hour Cream Skin Protectant and Eight Hour Intensive moisturizing Hand Treatment to 25 global hospitals and counting.
Emily Levine: Ten percent of online orders will be donated to the hospital of Bergamo, Papa Giovanni XXlll.
Everybody.World: Twenty-five percent of all sales from our Factory Flea Market toward an employee “Rainy Day Fund.”
Eye to Eye: Will donate $5 for every purchase to supplying N95 mask.
FiveStory: Fifteen percent of net online sales will go to the World Health Organization COVID-19 Solidarity Response Fund. Plus, 25 percent off the spring collection.
Fur: Offering a full-sized Fur Oil to help those on the front lines.
Grace Lee: Twenty percent of proceeds will be donated to No Kid Hungry.
Grande Cosmetics: Fifteen percent of sales will go to Feeding America.
Gucci: Donated 2 million euros to COVID-19 relief.
Hill House and Home: Ten percent off all bedding and bath, and 10 percent of sales will go to Room to Grow and God’s Love We Deliver.
Hunter Bell: $5 for every spring order will be donated to Feeding America.
Inked by Dani: One hundred percent of profits from limited Stay at Home temporary tattoo series will be donated to CDC.
Jeff Wan: Ten percent of proceeds of their Manhattan bracelet will be donated to a charity serving children affected by COVID-19.
KatKim: Twenty percent of online sales will go to No Kid Hungry.
Khaite: Donated $10,000 to the nonprofit Baby2Baby, and will continue to donate 10 percent of online sales to Baby2Baby. Plus, take 40 percent off select Resort styles.
Kimberly McDonald: Funded 30,000 masks to support the healthcare workers on the front lines.
Koio: Five percent of sales will go to the Red Cross and Food Bank NYC if you opt in.
Krost: Donating a portion of proceeds to the NYC Food Bank.
La Ligne: Fifteen percent of sales will be donated to Baby2Baby. Plus, 15 percent off sitewide.
Linda Farrow: Will donate 10 percent of all sales from their seasonal edit to the National Health Service in the UK through the end of April.
Lisou: Donating 20 percent of profits to Royal College of Nursing Foundation COVID-19 Support Fund.
Live the Process: Twenty percent of proceeds will be donated to the NYC Food Bank.
L’Oréal: Has donated to the Professional Beauty Association COVID-19 relief fund to support members of the beauty community that are unable to work, and has donated a supply of dry shampoo to local crisis response teams.
Loup: Donating 10 percent of sales to Meals On Wheels indefinitely.
LVMH: Using their factories to produce hydroalcoholic gel and distributing to health authorities free of charge, and has donated 40 million masks.
MAC Cosmetics: Will distribute $10 million to 250 local COVID-19 relief organizations around the world.
Machete Jewelry: Special sale to donate masks to hospitals and care centers at the front lines of the coronavirus outbreak.
Mansur Gavriel: With any bucket bag purchase, 10 percent of sales will be donated to Global Giving.
Marina Moscone: Ten percent of online purchases will be donated to FoodBank4NYC, and they are using their in-house atelier to produce masks for NYC hospitals.
Mayhoola: The parent company of Balmain, Valentino, and Pal Zileri has donated 1 million euros to La Fondation Hôpitaux de Paris.
Misha Nonoo: Ten percent of proceeds from online sales will be donated to the New York City Food Bank, and they are offering $50 gift cards to healthcare workers as a thank-you.
Mr Larkin: Ten percent of proceeds will be donated to Houston Food Bank. Plus, 25 percent off almost everything with code THANKYOU25, free priority shipping with code FREESHIP.
Myra Swim: With the purchase of any item, they will donate four essential supplies for a family in need.
Natureofthings: Gifting their Superlative Body Balm to help nurses, doctors, and first responders.
Naturium: Donating 30 percent of all proceeds through April 15th to Feeding America’s COVID-19 Response Fund.
NST Studio: Twenty percent of proceeds donated to Operation Helping Hands, Save the Children and Feeding America.
Piper and Skye: Twenty percent of profits will go to supporting the production of masks.
Pop-Up Florist: Five dollars of each bouquet sale will go to the New York City Food Bank.
Prada: Financing 3 ICUs in three hospitals in Italy, and have reconfigured their factories to produce masks and medical garments.
Purple: Donating up to 10 percent of online sales to fund their medical relief bed project—they are making mattresses to donate to hospitals to use on beds. Plus, free sheets and plush pillow with select mattresses.
Ralph Lauren: Donated $10 million to COVID-19 relief.
Rituel De Fille: Will donate $10 for every order of the Alchemist Highlight Intensifier through April 11th.
Rixo: Fifty percent of profits from the “Stay at Home” t-shirt will go to NHS Charities COVID-19 Urgent Appeal.
Rosie Assoulin: Email the team once you receive your confirmation, and they will donate 15 percent of your purchase to a charity of your choice. Plus, the entire site is 20 percent off.
ROYL: Will donate 20 percent of every purchase to Meals On Wheels.
Sentaler: Ten percent of online sales will be donated to the COVID-19 Research Response fund at Sunnybrook Health Sciences Centre.
Six-Realms: Ten percent of all sales will be donated to UNICEF’s Coronavirus Relief Fund.
SKIMS: Will donate $1 million to families affected by COVID-19.
Sleeper: Blue merchandise will be 40 percent off, and 20 percent of those sales will be donated to civic organization Happy Today through the end of April. Plus, get an additional 15 percent off on Last Chance to Buy Section with code TAKEACHANCE.
Staud: Ten percent of proceeds will be donated to Meals On Wheels.
Still Here: Twenty percent of proceeds will go towards a local food pantry in New York to help families in need. Plus, 15 percent off your first order.
SVNR: Fifty percent of online sales will be donated to Meals On Wheels to aid the elderly.
Tanya Taylor: Accepting donations on-site to aid in creating 5,000 non-medical-grade masks. Plus, with every purchase on their archive sale (up to 60 percent off), they will donate five more masks.
The Sant: Ten percent of profits will be donated to the Clinic Hospital in Barcelona. Plus, 20 percent off sitewide with code THESANT2020.
Thrive Causemetics: Already donated to $350k to Meals On Wheels, Baby2Baby, and Feeding America, and has committed to donating $1 million.
Tibi: Nominate a healthcare worker to receive a gift sent from Tibi through their online form. Plus, their online sample sale is up to 80 percent off.
Tiffany & Co: Donated $1 million to the COVID-19 Solidarity Response Fund for the World Health Organization.
Universal Standard: Buy any piece off their selected list, and they will donate one to a medical worker.
Viva Aviva: Twenty percent of online sales will be donated to the Food Bank of NYC.
Vestiaire Collective: Launched a charity sale with pieces donated from influential members of the fashion community, and all proceeds will be donated to a number of charities working against COVID-19.
Warby Parker: Using own warehouse to facilitate donation of N95 masks to hospitals and organizations like National Association for Free Charitable Clinics and Pupils Project.
WeWoreWhat: Donated a portion of the proceeds from their swim launch to the Food Bank for New York City.
Wol Hide: All profits from selected styles will be donated to local food bank Philabundance.
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